Creating Memories to Promote Organic Produce

David ‘Mas’ Masumoto is a writer and organic peach farmer in central California who creates memories. He links these memories of places, friends, and family to people's experiences of the flavours and aromas of fresh organic produce. And, he feels, these shared experiences and memories are a valuable tool in promoting small farms.

Mr. Masumoto recently presented a keynote address at a conference hosted by the Ecological Farming Association. In the presentation, he explained his concept of how the delicious flavours of organic produce can cause people to recall cherished childhood memories. These memories enrich lives and help people connect to nature and their families and communities. Farmers can help people create these memories by producing the richly flavourful crops that inspire such recollection.

Link: How Farmers Can Help People Connect Food With Memory in the New Farm

You may also wish to read this earlier entry from the weblog: Preserving Agricultural Biodiversity

Posted by Eric La Fountaine at 3:14 PM on August 13, 2004

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